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BEHIND THE BRAND

A newly launched fashion brand created by two northeast girls, stemming from their love of fashion and desire to create catwalk inspired fashion - forward pieces that are accessible to everyone.

OUR AIM

'An essence of luxury at an affordable price' 

Novo plays on the mantra that simplicity is the ultimate form of sophistication, with each collection focusing on making a statement that ultimately flatters the female form. The focus is on attention to detail, with unexpected finishing's so that each piece in the collection is an expression of understated class.

INSPIRTATION 

Novo London's capsule collections take influence from street style and contemporary design amongst other things to create one off trend conscious pieces and wardrobe must haves. 

THE NOVO LONDON WOMEN?

'She is daring and strong, with a charismatic smile and alluring sense of self'

The Novo woman embraces her individuality and independence and she's not afraid to make a statement with what she wears. Charming, playful and confident she is the intelligent party girl with a love for all things beautiful.

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