Earth Day - Sustainability Is At Our Core

At NOVO, we have our take on how we can help become a more sustainable brand. Celebrating Earth Day is just a small part of a bigger picture. We advocate a long-lasting capsule wardrobe and believe that buying quality pieces and reducing the need to overbuy ultimately helps the environment. Say no to fast fashion and fleeting trends.
We believe that fashion should be sustainable and that building a timeless core wardrobe is the way to go, rather than following fast fashion trends that contribute to waste and pollution. We prioritize using eco-friendly materials in our clothing production and pay close attention to ethical labor practices to ensure that our products are not just sustainable, but also socially responsible. 
We’re determined to follow a journey of responsible and sustainable retail. Last year, we removed our plastic packaging and now use fully recyclable boxes which dramatically helped to reduce our carbon footprint. We also carefully consider production volumes to reduce waste, as well as focusing on creating fashion that lasts, which is why our core wardrobe staples are designed to be versatile and timeless, so they can be worn for years to come. 
By choosing NOVO, you are not just making a fashion statement, but also a statement about your commitment to the planet and its future.