In a world of fast fashion, we believe it's time to slow down now more than ever. Following the recent events of Covid-19, we have been given the opportunity to pause and re-evaluate our mindset as a brand.
A Change Of Direction And the Perfect Capsule Wardrobe
As Novo London becomes NOVO, we have changed our direction in the products we offer. We aim to empower the modern woman to adopt a timeless style and dress better with a focus on reduced purchasing. That's why moving forward; we are committed to providing premium essentials that are wearable in different ways and for different occasions to create the perfect capsule wardrobe.
Environmentally Conscious Fashion
Having reduced our carbon footprint with our new and improved fully recyclable packaging, we are taking steps to make our collections more sustainable to reduce the negative impact on the environment. We concentrate on limited style runs for each piece to make sure that we do not overproduce and are free from seasonal trends, making each piece work in your wardrobe every season, every year.
Our minimalist approach manifests itself in our garments through our use of timeless colourways, classic silhouettes, and natural fabrics that extend the longevity of wear for each garment.
Invest in solid basics
Your wardrobe doesn't have to centre around them, but a well-assembled edit of clothing staples will anchor your outfits and maximise the versatility and wearability of more characterful pieces to create the perfect capsule wardrobe. If you subscribe to the more minimalist aesthetic, you'll likely already have a sound edit of basics on hand but take a look at our core collection to find timeless, quality led classics to start you off.