Each season at Novo London we aim to create a line that offers a focused selection of affordable fashion-forward pieces. We provide the foundation for timeless wardrobes as well as wardrobe staples. Our collections provide a 'affordable essence of luxury' with a sexy edge. Novo London plays on the mantra that simplicity is the ultimate form of sophistication, with each collection targeting making a statement that ultimately flatters the female form. The focus is on attention to detail and innovative silhouettes. Unexpected finishes are the norm, so that each pieces in our collection is an expression of understated glamour and class. For the daring, strong and charismatic women.