About Us

Novo London

About Us


At NOVO, we have our take on how we can help become a more sustainable brand. As a brand, we advocate a capsule wardrobe and believe that buying quality pieces and reducing the need to overbuy ultimately helps the environment.


Our in-house women-led creative team designs each collection around the modern woman and her lifestyle. Whether your priority is quality, versatility, colour scheme, or cuts that flatter your figure, NOVO’s timeless collection has been designed to work with your needs and to suit your lifestyle.


We’re determined to follow a journey of responsible and sustainable retail. Last year, we removed our plastic packaging and now use fully recyclable boxes which dramatically helped to reduce our carbon footprint. We also carefully consider production volumes, so as not to create increased waste.


Design is an important part of what makes us so unique. We believe in the importance of a capsule wardrobe and having pieces that work seamlessly together for different occasions. Therefore interchangeability and guided style are always at the forefront of all of our designs. Every piece is created by our in-house creative women-led team through their extensive knowledge of what it is to be a woman, work-life balance, and the time constraints of modern life which inform the pieces which they create.


Our London based design team work closely with our carefully selected manufacturing partners to finalise each sample with quality of fabric, timeless silhouettes, and attention to detail always in mind. Each collection is timeless and comes together through careful curation and love for what they do put in by our dedicated team of experts.


4 Influencers of the moment style NOVO

4 Influencers of the moment style NOVO

At NOVO we like to inspire you on how to wear classic pieces again and again. Here's how some of our favourite influencers style our pieces;@MERCER7Of...

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Styling Notes - Transitional dressing.

Styling Notes - Transitional dressing.

Styling notes', a new series, provides tips and tricks to make your favourite pieces in your wardrobe work for different occasions. Whether it's work ...

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Get The Look: NOVO styled by 5 influencers of the moment

Get The Look: NOVO styled by 5 influencers of the moment

Here's how some of our favourite influencers style our pieces from Day to Night or Work to Everyday there's a look for everyone. At NOVO we see the im...

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