novo london

AW 20

Explore the full collection

In-season premium essentials

Novo provides in-season premium essentials to the modern women helping them feel inspired. We provide them with interchangeable clothing and a guided style for everyday situations. We advocate a capsule wardrobe, focusing on cost per wear in order to reduce the need to overbuy.

Shop by Occasions

Everyday

Everyday

Start collecting timeless pieces you’ll be wearing on repeat.

Work

Work

Build your own uniform and dress for success.

Weekend

Weekend

Invest in staples to compliment your weekend spirt.

Evening

Evening

Celebrate the joy of dressing up.

A guide to festive dressing // 2020

The festive season is just around the corner so we have pulled together 6 of our favourite looks. Whether you want to be cosy and comfortable or fully festive, we've got something for you. But which will you choose?

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