Novo London

AW 20

Explore the full collection

In-season premium essentials

Novo provides in-season premium essentials to the modern women helping them feel inspired. We provide them with interchangeable clothing and a guided style for everyday situations. We advocate a capsule wardrobe, focusing on cost per wear in order to reduce the need to overbuy.

Shop by Occasions

Everyday

Start collecting timeless pieces you’ll be wearing on repeat.

Work

Build your own uniform and dress for success.

Weekend

Invest in staples to compliment your weekend spirt.

Evening

Celebrate the joy of dressing up.

The New Novo.

In a world of fast fashion, we believe it's time to slow down now more than ever. Following the recent events of Covid-19, we have been given the opportunity to pause and reevaluate our mindset as a brand.