NOVO - Staple Pieces for Modern Women

Timeless Womenswear

Designed in London

In-season premium essentials

Novo provides in-season premium essentials to the modern women helping them feel inspired. We provide them with interchangeable clothing and a guided style for everyday situations. We advocate a capsule wardrobe, focusing on cost per wear in order to reduce the need to overbuy.

Shop by Occasions

Everyday

Start collecting timeless pieces you’ll be wearing on repeat.

Work

Build your own uniform and dress for success.

Weekend

Invest in staples to compliment your weekend spirt.

Evening

Celebrate the joy of dressing up.

About Us

At NOVO, we have our take on how we can help become a more sustainable brand. As a brand, we advocate a capsule wardrobe and believe that buying quality pieces and reducing the need to overbuy ultimately helps the environment.