First founded in 2014, NOVO has evolved into a brand that is inspired by modern simplicity and British quality. Which is recognised globally for everyday essentials and investment pieces for the modern women, who is seeking a timeless and premium capsule wardrobe.

Creating a Capsule

With designers based in London, NOVO is a modern fashion house offering attainable-luxury collections.

NOVO London provides in-season premium essentials with interchangeable pieces and a perfectly curated edit for trend-led everyday styling. We advocate a capsule wardrobe, focusing on cost per wear to reduce the need to overbuy.

Each collection is made in timeless hues, long-lasting quality fabrics, and classic silhouettes. Every NOVO design can be mixed and matched together or with the rest of your wardrobe for endless wear.

"We carefully choose the fabric we source and test the quality rigorously to make sure that it holds up to the highest standards. Our team then works on developing the most flattering fit, tailoring each piece to cover a specific silhouette and function in order to curate the perfect capsule wardrobe. We only ever work with the best. The best designers, manufacturers and fabric mills - and then each piece is individually signed off by the whole team to make sure that it perfectly encapsulates NOVO's ethos."

- Leanna King, Founder & Creative Director